In order to stay at the top of the charts, it seems as though networks must keep changing. A static network has poor ratings. The ways a network can change are endless. In the future, I foresee content becoming evermore graphic in order to withhold the attention of its viewers. As television has progressed, viewers have become desensitized to the graphic nature of its content. This will continue into the future, and, in order for a network to stay relevant, it will keep up with the trend.
Also, with TiVo and DVRs becoming increasingly popular, advertisements will have to really step to a new level. With the ability to fast forward and skip commercials, they will need to capture your attention in order for anyone to even consider watching them. New inventions and innovations will need to take place in order to keep up with the changing market. Advertising techniques will have to be altered--maybe commercial breaks will need to be cut even shorter than they already are. Embedding advertisements into television shows may also begin to happen.
Only time will tell what will truly happen...
Yo, I think that you are correct that the most successful networks are the dynamic ones. If advertisers want to be able to reach their market, like you said, they will need a new ploy since TiVo is such a big deal right now. Maybe even some sort of commercial that TiVo can't skip over.
ReplyDelete