Blog #6

As much as I would like to say that product placement in television doesn't affect me (or other teenagers), I must admit that it probably does, even more so than we think. Let's say there is a strategically placed "Pepsi" can in a scene of a movie, though a teenager may say, "Wow, they're trying to advertise something," and find the product completely ridiculous, the producer did his job well. He got you talking about his product and helped put the image of the Pepsi can in your head. It's sort of like reverse psychology. Even though we say it's dumb, we're still thinking about it. The producer got his product out there.

Because celebrity appeal is a very successful advertising technique, placing products in television shows and movies is highly effective. When someone associates a product with their favorite movie star, they're far more likely to purchase the product, regardless of if they like or need it.

Overall, I (sadly) think product placement is effective. No matter how much people say it doesn't effect them, I'm sure it does. All the producer needs to do is get you thinking about their product and this gets the job done.